How every number in SKYA is calculated

One brand, one set of numbers. Each figure in the product is produced by a single shared calculation, so the score on your Overview is the same score on your AEO tab, in Brand Performance and in the report you export. This page is the rule book.

Every figure comes from a stored reading

SKYA does not estimate. A number exists because an answer was captured and kept, and the answer can be opened from the number. Where the evidence is too thin to support a figure, the product shows that it is not scored rather than printing one.