Why does the generated content sound generic?

Because we have not been told how you sound yet. Set your brand voice once.

Without a brand voice on file we can only write correct English, which is what makes a draft read like it could belong to anyone.

Set it once in your project settings, under Writing. The fastest way is to press "Read my site" and correct what we propose.

The field that matters most

Paste two sentences you have already published and are happy with. That one field teaches us more than every setting below it, because we match your writing rather than a description of it.

The field worth being strict about

"Never say these" is a promise we will keep absolutely. In regulated work it is the difference between publishable and actionable, so we never guess it for you.