How do you decide who my competitors are?

We combine three sources:

• Competitors you confirmed. These outrank everything else and survive every later refresh.
• Your watchlist, including anything added during setup.
• Search overlap, where a domain ranks on a meaningful share of the same searches you do.

A domain that overlaps on a single keyword out of several hundred is a coincidence, not a rival, so search-found domains have to clear a relevance floor before we suggest them. Platforms and directories are filtered out entirely: everyone shows up on those.

Fixing the set

Confirm or remove any rival from the Competitors tab. A removal is permanent, so a later refresh will not quietly put it back.