IntegrationsMarketing and CRM

Marketo Engage + SKYA

Campaign data from Marketo.

SKYA

Overview

Brings a dataset you already pay for into the same view as your AI visibility, read with your own credentials.

How it works

Before you start: A Marketo admin creates the LaunchPoint service, so no Adobe approval is needed.

  1. 1In Marketo, go to Admin, then LaunchPoint, and create a new service of type Custom.
  2. 2Assign it an API-only user whose role has the Read-Only Access API permissions you want SKYA to have.
  3. 3Open View Details on the service and copy the client id and client secret.
  4. 4Find your Munchkin id under Admin, then Munchkin. It reads like 123-ABC-456.
  5. 5Paste all three into SKYA. We fetch a token from Marketo to confirm they work before saving.
Marketo Engage's own documentation

Key benefits

  • Read Marketo Engage data you already pay for beside your AI visibility, without a second subscription to view it in.
  • Read-only and scoped by you, so connecting it changes nothing on your side.
  • One view for what AI answers say and what the traffic then does.

You might also need

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CRM data in the same workspace.

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Zoho pipeline data on demand.

Customer.ioSoon

Lifecycle messaging data.

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