What is PVS, the Prompt Value Score?

A 0 to 100 estimate of how much winning a prompt is worth. It is not search volume.

PVS ranks which prompts are worth fighting for. It is built from five signals:

• **Buying intent (30%).** Commercial and comparative prompts sit closest to a purchase.
• **Brand battlefield (30%).** How often any brand gets named in the answer. If the assistants will not recommend anyone here, the prompt is not winnable.
• **Competitors cited (20%).** How often a rival is cited while you are not. This is the clearest evidence of a prompt you are losing rather than one nobody wins.
• **Inherited volume (10%).** Search demand for the keyword the prompt came from.
• **AI referral (10%).** Traffic your site already gets from assistants.

Above 70 is a priority. 40 to 70 is worth a look.

On a manual search

A manual run has not been tested against the engines yet, so three of those five signals cannot be scored. That caps a manual PVS near 40. Add the prompt to a project and run it to get the full score.