Understanding your numbers
What is prompt value?
A 0 to 100 estimate of how much winning a prompt is worth. It is not search volume.
Prompt value ranks which prompts are worth fighting for. It is built from five signals:
- Buying intent (30%). Commercial and comparative prompts sit closest to a purchase.
- Brand battlefield (30%). How often any brand gets named in the answer. If the assistants will not recommend anyone here, the prompt is not winnable.
- Competitors cited (20%). How often a rival is cited while you are not. This is the clearest evidence of a prompt you are losing rather than one nobody wins.
- Inherited volume (10%). Search demand for the keyword the prompt came from.
- AI referral (10%). Traffic your site already gets from assistants.
Above 70 is a priority. 40 to 70 is worth a look.
On a manual search
A manual run has not been tested against the engines yet, so three of those five signals cannot be scored. That caps a manual prompt value near 40. Add the prompt to a project and run it to get the full score.
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