Which things cost a credit?

Agent runs (dated reports), content generation, research and the Meta Ads analyst cost one credit each; the audits and the daily readings are included.

Included in every plan: the daily Brand Pulse, prompt tracking, AI Readiness, the On-Page Audit and the Reputation Audit, the Competitors and AEO tabs, crawler tracking, the Meta Ads creative lab.

One credit each: the dated agent reports (AI Visibility Audit, AI Competitor SOV, Keyword Gap, Hallucination Audit, Brand Sentiment), every Content Engine creation, every Keyword Lens or Prompt Research run, each Regulated Content generation or review, a Meta Ads analyst or buyer plan run, and each draft written from the action plan.

Credits come with your plan every month (5 on Starter, 10 on Brand Pro and Agency, 20 on Agency Pro), roll over for 90 days, and top up with packs.