Which things cost a credit?
Agent runs (dated reports), content generation and research cost one credit each, a deep Hallucination Audit four; the daily readings, On-Page Audit and the Meta Ads analyst use none.
No credit on any plan: the daily Brand Pulse, prompt tracking, AI Readiness, the Competitors and AI platforms pages, and crawler tracking. On-Page Audit comes with the SEO module (included on Agency Pro, an add-on from $19 a month on the other plans), and a run spends no credit. Meta Ads (the creative lab, the analyst and the buyer plan) is included on Brand, Agency Growth and Agency Pro, and $19 a brand or client a month on Spotlight and Agency Starter, and uses no credits.
One credit each: a Keyword Gap Analysis or Brand Sentiment (Reputation) run, a light Hallucination Audit, the AI visibility report and the competitor report from their own menus, every Content Engine creation, every KeywordLens or Prompt Research run, each Regulated Content generation or review, each video virality read, and each draft written from the action plan.
Four credits: a deep Hallucination Audit, which reads up to about four times as many findings as a light one. The page asks you to confirm the cost before it runs, and a run that measures nothing returns all four.
Credits come with your plan every month (4 on Spotlight, 12 on Brand, 8 on Agency Starter, 18 on Agency Growth, and 40 on Agency Pro), roll over for 90 days, and top up with packs.
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