Profound Pricing 2026: What Will You Actually Pay?

You found Profound listed at $99 a month. Another guide says $399. Then you visit its pricing page, and neither plan is there. So what does Profound actually cost in 2026, and what will your team get for the money? Before you build a budget around an outdated number, let’s unpack the current plans, their limits, and the questions that determine your final bill.

Checked on: 13 October 2026. Pricing and plan details below were checked against Profound’s official pricing page. SKYA prices were checked against its published pricing page. Custom packages, taxes, and contract terms can change the final amount payable.

If you are researching profound pricing, here is the answer that matters first: Profound’s current public pricing page lists a free seven-day trial and a custom-priced enterprise plan for brands. It does not currently display the $99 Starter or $399 Growth brand subscriptions that are still mentioned in some online guides. Its FAQ also references a separate self-serve Agency Growth plan, but the page does not publish that plan’s subscription price.

That makes this more than a simple monthly-price comparison. You need to understand what the trial actually tests, which Enterprise capabilities your team needs, and how credit-based usage affects your quote.

This guide separates published facts from unanswered commercial questions, and explains when Profound deserves a place on your shortlist.

Profound pricing at a glance

Profound’s public brand offering currently has two options: Trial for evaluation and Enterprise for ongoing use. Agency growth is separately referenced in the pricing FAQ.

The published allowances above come from Profound’s pricing page; the fit descriptions reflect those allowances rather than a promised return on investment.

The key distinction is simple: free trial access is not a permanently free monitoring plan, and a custom enterprise quote is not a published starting price.

Why older Profound pricing guides can mislead

Search results still contain guides describing Profound Starter at $99 per month and Growth at $399 per month. Some also attach annual-billing calculations, seat limits, and prompt allowances to those figures.

However, those packages are not displayed in the current official brand-plan table. The checked page now presents Trial and Enterprise. For a new purchase, the current vendor page is a stronger basis for budgeting than an older comparison article. This does not establish what an existing customer pays or whether a previously agreed package remains active. It establishes what a prospective buyer can currently verify publicly.

If you already have a Profound subscription, use your agreement and renewal notice. If you are buying now, request current terms rather than treating an old advertised figure as an available offer.

What the free Profound trial includes

Profound’s Trial runs 50 unique prompts daily for seven days across ChatGPT, Gemini, and Google AI Overviews. It includes limited AI marketer credits and unlimited seats.

That makes it useful for a first look at how the platform presents brand mentions, citations, sentiment, ranking, and competitive presence. Those are the visibility measurements. Profound describes its pricing page.

However, several trial restrictions affect how you should interpret the evaluation:

• Prompts come from a recommended industry-based set; trial users cannot customize them.

• Tracking covers one language and one region.

• ChatGPT Shopping is not included.

• History, exports, and API access are listed as unavailable.

• Projects, support, and SSO are also listed as unavailable.

Who the trial fits

The trial fits a team asking, “Does this platform give us useful visibility insights?” It is less suitable for fully validating a custom international prompt strategy because prompt editing, additional regions, and tailored language coverage sit within Enterprise.

Evaluate the interface, the relevance of the recommended questions, and the usefulness of the answers. Then ask sales to demonstrate your actual commercial use case before committing. A successful trial should produce a buying brief, not just an impressive dashboard screenshot.

What Profound Enterprise includes

Enterprise is Profound’s ongoing brand package, with custom pricing and tailored usage. The public page lists daily prompt tracking, unlimited seats, custom languages and regions, and coverage capability across nine answer engines.

Those engines are:

• ChatGPT

• Perplexity

• Google AI Mode

• Gemini

• Microsoft Copilot

• DeepSeek

• Anthropic Claude

• Google AI Overviews

• Exa Search.

“Up to nine” matters. It describes available coverage, not proof that every quote contains every engine under identical conditions.

Enterprise also lists ChatGPT Shopping, all-time history, CSV and JSON exports, API access, and SSO. The plan headline references SSO/SAML and SOC 2 compliance. Support is custom, with options including email, dedicated Slack, and a dedicated specialist with a 24-hour SLA.

Who Enterprise fits

Enterprise is the stronger fit when AI visibility needs to connect with wider reporting, security, and marketing operations.

For example, a team requiring SSO, API-fed dashboards, several markets, and reusable marketing workflows has more reason to evaluate Profound than a business seeking occasional mention checks. These requirements align with its published enterprise capabilities.

Still, feature availability and contractual inclusion are different questions. Confirm engine coverage, support level, credit allocation, and data access in the proposal.

How Profound credits work

Profound combines visibility tracking with credit-based AI marketing and agent usage. Each agent run consumes credits according to its complexity: simpler workflows use fewer credits, while more complex, multi-step workflows use more.

The trial provides limited credits without a published numerical allowance on the checked page. Enterprise credit allocations are custom. Profound’s FAQ separately states that Agency Growth includes 400 credits per month per client workspace. This means 400 credits should not be interpreted as 400 articles, reports, or completed campaigns. The output depends on the workflows you run.

Profound says it displays an estimated credit cost before an agent runs and actual consumption afterwards. Its admin panel shows usage, with notifications as limits approach.

Before accepting a package, test representative work: a research task, a content workflow, and a recurring report. Their credit consumption will be more informative than the headline allowance alone.

The real cost: what your quote needs to explain

Profound does not publish an enterprise price, minimum commitment, or standard annual total on the checked page. A reliable cost estimate therefore requires a proposal based on your requirements. Your buying checklist should cover six areas.

1. Tracking scope

Specify prompts, engines, languages, and regions. Enterprise supports tailored prompt tracking and custom market coverage, but the public page does not attach standard prices to those configurations.

2. Workflow consumption

Estimate which agents your team will run, how often, and at what complexity. Profound explicitly links credit requirements to those factors.

3. Overage rules

Profound says accounts can either continue with overage billing or pause when the credit allocation is reached. Confirm the selected setting, applicable rates, and who can approve additional spending.

4. Data and reporting

Check whether the proposed package includes the exports, API access, and history your reporting workflow requires. These are listed enterprise capabilities, but your contract should define delivery and access.

5. Support

Do not assume every package includes a dedicated specialist or the same SLA. Profound presents support as custom, with several available options.

6. Commercial terms

Request billing frequency, contract length, renewal conditions, taxes, and cancellation terms in writing. These are procurement questions, not published price claims.

A useful budgeting framework is agreed subscription commitment, plus permitted overages, applicable taxes, and your internal implementation effort. Do not assign a number to an unknown component.

What agencies should verify separately

Agencies should not assume Profound’s brand-plan table describes every available agency arrangement.

The official pricing FAQ confirms a self-serve agency growth plan and 400 monthly credits per client workspace. However, it does not publish that plan’s subscription price or a complete agency allowance table on the checked page.

Before preparing client margins, confirm:

• Any agency-level subscription charge.

• The charge for each client workspace.

• Prompt and engine allowances per client.

• Whether credits are pooled or isolated.

• Reporting, branding, and client-access permissions.

• Terms for adding or removing clients.

These are questions to resolve, not verified charges. Until you receive the full schedule, a precise agency cost calculation would be speculative.

Where Profound is the better choice

Profound deserves serious consideration when enterprise requirements drive the purchase.

Security and shared access

Its enterprise offering lists SSO/SAML, SOC 2 compliance, and unlimited seats. That is relevant when centralized authentication and broad team access are buying requirements. Verify security documentation through your procurement process rather than relying on a feature label alone.

Reporting and data integration

Profound lists all-time history, CSV and JSON exports, and API access. Those capabilities make it a stronger candidate for teams that need AI visibility data inside established reporting systems.

“All-time history” should still be clarified: ask what data becomes available when your account starts and what remains accessible after cancellation.

Larger marketing workflows

Profound also positions its AI marketer around research, writing, and recurring workflows, with Agents, Context Manager, and Profound Sheets. Teams wanting those capabilities alongside visibility measurement should assess the package as a broader marketing platform, not just a tracking subscription.

Specific engine requirements

If Exa Search is important, Profound lists it among its Enterprise engines. SKYA’s published nine-platform set includes Grok instead. Equal engine counts do not mean identical coverage.

For a broader breakdown of the two platforms, explore the SKYA vs Profound comparison.

How SKYA compares to published pricing

SKYA offers published monthly prices for its Starter and Brand Pro subscriptions, alongside a custom Enterprise option.

These are published plan details, not equivalent packages or a claim that one delivers identical functionality for less.

SKYA Starter covers ChatGPT, Gemini, Perplexity, and Google AI Overview. Brand Pro expands to nine platforms and two countries. Both include bundled report credits: five monthly on Starter and ten on Brand Pro. Applicable taxes are calculated at checkout.

Tracking frequency also needs attention. SKYA distinguishes daily Brand Pulse snapshots from its broader tracked-prompt schedule; not every tracked prompt runs daily across every engine. Profound lists daily enterprise prompt tracking. Compare actual refresh requirements, not just prompt totals.

Choose the package your team can actually use

Profound is worth evaluating when you need enterprise authentication, API access, tailored markets, and larger agent workflows. Its custom pricing requires a buying conversation because the public page does not provide a complete payable amount.

If your immediate priority is a published monthly budget and defined brand-tracking allowances, review SKYA’s plans against your engine, prompt, and reporting needs. Starter begins at $59 monthly; Brand Pro is $199 monthly, before applicable taxes.